VJM10

Force India – and F1 in general – looking pretty in pink

With the introduction of radically revamped regulations in 2017, teams have certainly stretched their technical resources over the winter. However, it’s not just the technical minds that have been made to work, with the graphics department also using up plenty of pen ink.

McLaren have brought an “orange-is-the-new-black” livery to the grid. Toro Rosso have ditched their painted bull in favour of plugging Red Bull’s ‘Simply Cola’ brand. Sauber have gone for gold accents to celebrate 25 years in the sport.

After striking a new commercial deal, Force India become the latest to reveal a striking livery. Like it or loathe it, a pink car is quite a statement. Good for Force India and a great indicator that F1 is in good health.

Force India Pink
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Bold VJM10 matches Force India’s big ambitions for 2017

Force India are often labeled as F1’s best team. They may not have the manufacturer muscle of Mercedes, the heritage of Ferrari or World Championship trophies littering their lobby, but what they do have is an effective design team who convert their available resources into the maximum available points.

A record-breaking fourth place finish in the 2016 Constructors’ Standings was their well-earned reward. It seems implausible that they can improve upon what was a remarkable 2016 and break into the top three.

However, Vijay Mallya certainly believes it to be possible. On Wednesday, the team unveiled their 2017 challenger – the VJM10 – and it is certainly a bold design to match their big ambitions.

vjm10

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