#F1LiveLondon

2017 British GP promises to be Carey’s first ‘Superbowl’

Liberty Media’s mission statement upon arriving on the F1 scene was to create a more immersive sport. Chase Carey – leader of the ‘three wise men’ – referenced his desire to create ’21 Superbowls’ with races becoming week long spectacles which enhance fan engagement and add value for money to the ticket.

This weekend’s British Grand Prix at Silverstone seems to be the first instance of Liberty flexing their creative muscles. This will be a British GP acting as a statement of intent.

Silverstone Hamilton Crowd Surf

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