“It’s never boring” states MSA director Alan Gow when asked to describe the British Touring Car Championship for which he is ‘commander-in-chief’. Few could disagree with his statement.
The BTCC – and touring car racing as a motorsport subsection in general – is a thrill a minute, bumper-to-bumper, door-handle-to-door-handle spectacle. It is a championship that prioritises the racing over all else. The product is quite remarkable.
Following Tuesday’s Silverstone break clause bombshell that threatened to dampen this year’s British Grand Prix, F1 needed a tonic. What a difference a day makes, with Wednesday’s F1 Live in London event delivering a pre-race pick-me-up in some style.
Accessibility on an unprecedented scale, incredible noise and drivers allowed to express their personalities and share an incredible experience with those who consider them superheroes. What’s not to love?
Credit: @McLarenF1 (via Twitter)
Liberty Media’s mission statement upon arriving on the F1 scene was to create a more immersive sport. Chase Carey – leader of the ‘three wise men’ – referenced his desire to create ’21 Superbowls’ with races becoming week long spectacles which enhance fan engagement and add value for money to the ticket.
This weekend’s British Grand Prix at Silverstone seems to be the first instance of Liberty flexing their creative muscles. This will be a British GP acting as a statement of intent.