Formula 1 has a rich history but has bizarrely been opposed to granting fans access to explore it. However, with their latest innovation, Liberty Media has liberated the archive.
Even since its introduction in 2011, the Drag Reduction System and its application has been a point of contention among Formula 1 fans. Deemed by many as a feature too artificial to have a place in F1, calls for a review into whether DRS should be scrapped have regularly been made.
It’s now 2017, however, and DRS is arguably now more entrenched in the sport than ever, given the added challenges that the increased effects of turbulent air and lower tyre degradation have made to ‘unaided’ overtaking.
The question is, should we now consider DRS an essential key to creating a racing spectacle or a crutch that F1 should have long tossed aside?
Following Tuesday’s Silverstone break clause bombshell that threatened to dampen this year’s British Grand Prix, F1 needed a tonic. What a difference a day makes, with Wednesday’s F1 Live in London event delivering a pre-race pick-me-up in some style.
Accessibility on an unprecedented scale, incredible noise and drivers allowed to express their personalities and share an incredible experience with those who consider them superheroes. What’s not to love?
Liberty Media’s mission statement upon arriving on the F1 scene was to create a more immersive sport. Chase Carey – leader of the ‘three wise men’ – referenced his desire to create ’21 Superbowls’ with races becoming week long spectacles which enhance fan engagement and add value for money to the ticket.
This weekend’s British Grand Prix at Silverstone seems to be the first instance of Liberty flexing their creative muscles. This will be a British GP acting as a statement of intent.
Liberty made a bold statement of intent last night, removing Bernie Ecclestone – widely regarded as Mr.F1 – from a throne he had occupied for four decades. A seismic shift that I have been slightly sceptical of thus far.
However, Liberty has followed up yesterday’s bombshell with a number of lines that have had F1 fans grinning from ear to ear.
None more so than the announcement that Ross Brawn is to take up a role as Managing Director of F1. Sliced bread comes to mind…